PMax campaign data is now included within your Microsoft Ads campaign data.

Filter by Campaigns anytime using the "contains" filter with the keyword 'Performance' to isolate PMax campaigns and analyze them on their own.

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Apple's Mail Privacy Protection (MPP) and other bots can automatically "open" emails in the background, inflating your open rate with activity that isn't real human engagement. MailChimp filters these out to give you a cleaner picture of how your campaigns are actually performing.

We've added four new metrics that reflect those filtered numbers:

These show engagement from real people only, making them more reliable for judging campaign performance.

The original Open Rate and Unique Opens metrics are still there too, so you can compare both views and decide which numbers make the most sense for your reporting.

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HighLevel metrics can now be added to your Roll-up Reports and Dashboards, enabling you to combine this performance data from multiple clients, brands or locations into single, customizable widgets.

HighLevel metrics can also now be added to your Roll-up Table view.

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The following new dimensions and filters have been added to the Google Analytics data source:

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You can now view AskAI conversation history for a given client – making it easy to pick up where you left off and keep context across sessions.

Report emails landing on weekends hurting open rates?

A new "skip weekends" option in your report scheduling settings automatically shifts delivery to the next business day.

Your StackAdapt data just got more accurate. Demographic, device, and supply source breakdowns now respect your selected date range instead of pulling lifetime data, so the numbers you see match the period you're analyzing.

A new Audience Breakdown widget is also live, surfacing impressions, clicks, and conversions segmented by audience. Available metrics include:

This mirrors StackAdapt's native report structure, and hourly breakdowns are included as well.

We also shipped a small fix that tightens up how Footfall Tracker data is scoped, ensuring each advertiser only sees their own performance data.

If your account is still on the older REST API, you'll start seeing errors in the Demographics, Supply Source, and Device sections. Switching to GraphQL is a quick change and immediately restores those views while giving you access to everything above, as well as previous updates described here.

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Within report and dashboard styling themes, you have 11 new font options:

If there's another font you're looking for, please send your request here.

Advanced filtering has expanded to Facebook Ads, bringing the flexible segmentation controls already available for Google Analytics, Google Search Console, and Google Ads.

Filter your Facebook Ads data with:

Head into your Facebook Ads widgets to start filtering!

Facebook Ads doesn't currently support regex or pattern matching. This is a limitation of the Facebook Marketing API rather than AgencyAnalytics. The "contains" and "does not contain" conditions cover the most common filtering needs in the meantime.

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Large numbers in widgets now display one decimal place (e.g., 100.5k instead of 100k), giving you a more accurate at-a-glance view of your data. Hover over any value to see the full number.