Changelog

Follow up on the latest improvements and updates.

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This week brings every Facebook reaction into your reports, support for multiple ChatGPT Ads and Microsoft Ads accounts per client, and YouTube data that stays consistent over time.
Facebook: Reactions by type
A post that pulled 40 Loves and 12 Hahas now gets credit for all of them. Report Love, Haha, Wow, Sad, Angry, and Care alongside Likes on every post and reel, plus a Total Reactions metric for the headline slide. Each reaction also rolls up to the page level for any date range, so you can show how the whole page landed this month, then point to the posts that drove it.
FB Reactions
ChatGPT Ads and Microsoft Ads: Multiple accounts
When a client runs more than one ad account, connect them all under a single integration. Every account syncs, and you can report on each one separately or rolled up together, so the client’s full performance lives in one place without setting up extra clients.
YouTube: Now in AgencyAI, the MCP, and roll-up reports
YouTube data is now stored over time instead of pulled fresh every time a report loads, so last quarter’s numbers look the same whenever you open them. That also means you can ask AgencyAI about a client’s channel, pull YouTube data into your AI tool through the MCP, and include it in roll-up reports.
Picking prompts to track gets a lot easier when you know where a client already shows up in AI answers. That’s the idea behind
Opportunities
.
It’s
a new view in AI Tracker that shows the real AI answers already mentioning your client’s website
, plus the prompts behind them. Spot one that matters and add it to tracking right from the view.
And because it’s free for AI Tracker users and doesn’t use credits, you can check it as often as you like and save your credits for prompts with a proven signal.
Start with the client who keeps asking whether they show up in ChatGPT. You’ll have an answer, and a shortlist of prompts worth tracking, before your next call.
Opportunities is in open beta for all AI Tracker customers, so you’ll see a Beta label for now. We’re shaping it with agency feedback, so let us know what you think!
Screenshot 2026-10-14 at 5
Click
here
to learn more about using AI Tracker for your agency's clients, or how to try it for free.
Until now, MCP let your AI tool (like Claude or ChatGPT) read your client data. With our first set of write actions, it can now do some of the setup work for you too.
Say a new client signed Friday and kickoff is Monday. Before then, you need to create the client, invite users, and build a cost-per-lead metric. Now you can do all of it by asking your AI.
Clients:
  • Add a client in one sentence.
    If your plan is full, you’ll see the extra cost first, and only a billing admin can approve it.
  • Edit a client’s name
    , website, time zone, or folder without leaving the chat.
  • Investigate Rank Tracker ranking drops
    with Diagnostics. When a client asks why a keyword dropped, your AI checks the evidence behind that ranking, like whether the site landed in an ad or feature block or whether there was a known search engine outage. It doesn’t use any credits.
  • Refresh keyword rankings
    once you know what happened. Your AI shows the credit cost before it runs.
Users:
  • Add a teammate or client user
    with access to the right clients, and send the invite at the same time.
  • Edit a user’s access
    by asking. “Give Sarah access to Acme” takes seconds.
Metrics:
  • Create custom metrics
    like cost per lead, no formulas needed.
  • Edit a metric
    once, and the change shows up in every dashboard, goal, and report that uses it.
Custom views:
  • Create a custom view
    by describing it in plain words, with a 30-day preview.
  • Edit a custom view
    by asking to rename it or change its columns.
Every write action has guardrails
Anything that costs money or credits shows you the number first, and sensitive account changes stay in the app.
Not connected to the MCP yet?
Got feedback? Send it straight from your AI chat. It goes directly to our team and shapes what we build next. Click
here
to learn more about using AgencyAnalytics' MCP.
This week brings more control over how numbers look in your reports, a simpler path to account security, and a quicker way to clean up keywords.
Stat widgets and sparkline charts: Number formatting controls
Show numbers the way your clients expect to see them. Turn off condensed values to show 550,123 instead of 550K, pick Auto or 0 to 4 decimal places, and display any metric as a number, percent, or currency, including Google Sheets and database connector data.
Multi-factor authentication: Setup prompt
Users who haven't turned on MFA now see a short prompt right after login and can set it up with an email code without leaving the pop-up. It returns until MFA is on, and anyone already using MFA won't see it.
Rank Tracker: Remove all keywords
Clear every keyword in a client in two clicks: check the select-all box, then click "Select all" in the table header. It works in both the Active and Deleted views.
Your Shopify clients can now see the full picture in one place: how many people visit their store, how many buy, and whether sales come from new customers or loyal ones. It's all available in a new Online Store Analytics section, plus dashboards, reports, and custom metrics.
What's new:
  • Store traffic:
    Sessions, Page Views, and Online Store Visitors (distinct people, so someone who returns the next day counts once).
  • Conversion:
    Sessions That Completed Checkout and Conversion Rate across your selected date range.
  • New and returning customers:
    New Customers and Returning Customers, each with orders, sales, and average order value.
Before you start:
These metrics appear once a store grants Shopify's reports permission. Numbers fill in after the store's first sync.
Click
here
to learn how to connect Shopify as a data source in AgencyAnalytics.
You can now turn any conversation with Agency AI into a branded, shareable web page called an HTML Artifact. Simply ask AgencyAI for one and get a polished page, complete with charts, tables, and a public link, ready to send straight to your clients.
A client's full picture rarely lives in one tool. Their campaign data is in AgencyAnalytics, but maybe the deal notes sit in a CRM and the open tasks sit in a project board.
External MCP servers let you connect AgencyAI to those tools right from the client's profile, so you can pull that data into the same conversation.
There's now a
library of more than 1,900 external MCP servers to choose from
, and you can search by name or browse by category. Once you connect one, its MCP tools are ready to use in your AgencyAI conversations, alongside the client data you already report from.
Where to start:
  • Open a client's profile and navigate to
    AgencyAI
    at the top right
  • Select
    Tools
    at the top, then
    Add MCP Server
  • Search for the the tool you need and connect it
Now AgencyAI can speak to the rest of your client's world, not just their marketing data.
External MCP Server Library
Click
here
to learn more about connecting and using AgencyAnalytics' MCP options.
Report on your clients' ChatGPT Ads performance right next to Google Ads, Meta, and the rest of their channels.
This new data source brings in impressions, clicks, spend, CTR, CPC, and CPM for every campaign, ad group, and ad. Creative thumbnails, budgets, and breakdowns by country, device, and platform are included. Conversions are available too, split into click-through and view-through.
To get started, open your client's Data area in AgencyAnalytics and connect ChatGPT Ads as a new data source using an API key from that client's ChatGPT Ads account.
Campaigns
Click
here
to learn more about connecting and using ChatGPT Ads as a data source in AgencyAnalytics.
If you track competitors in SE Ranking for your client, that data now comes into AgencyAnalytics too.
The new Competitors section in the SE Ranking integration pulls in the competitors you've already set up in each SE Ranking project, so you can show a client where they rank against the sites they're up against, right next to the rest of their results.
Competitors
When a client asks "are we beating them?" in your next check-in, the answer will already be in their report.
Click
here
for details on connecting SE Ranking as a data source in AgencyAnalytics.
Row-level comparison data is now available on 21 more data sources, so you can see how individual rows in your tables changed against your comparison period.
Additional data sources this is available for include:
  • AdRoll
  • Amazon Ads
  • Bing Ads
  • Bing Webmaster Tools
  • Birdeye
  • CallRail
  • CTM
  • Google Ad Manager
  • Google Local Services Ads
  • HighLevel
  • HubSpot
  • Klaviyo
  • Majestic
  • Pinterest Ads
  • Semrush Projects
  • Shopify
  • Tiktok Ads
  • Twilio
  • Twitter Ads
  • WhatConverts
  • WooCommerce
To see it, open the date picker and add a comparison period. Change values will appear on each row.
Row level data comparison
Row by row
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