Changelog
Follow up on the latest improvements and updates.
RSS
We’ve added support for StackAdapt’s new GraphQL API, which will soon replace the existing REST API. While StackAdapt hasn’t announced official deprecation dates yet,
the REST API is planned to be phased out, so we strongly recommend switching to the new GraphQL API
as early as possible to avoid disruptions.If you’re currently connected to the REST API, nothing will break right now, but when you’re ready to make the change, simply reconnect your integrations using the updated GraphQL option.
You can find the connection steps here.
Updating to the new GraphQL gives you access to five new metric sections.
The following sections will now appear for those connected to the REST API as well, but won’t be available until you’ve made the switch to GraphQL.- Publishers:Get a breakdown of your StackAdapt performance (impressions, clicks, conversions, and more) organized by publisher. You can filter everything by Campaign or Campaign Group.
- Demographics:Explore how your StackAdapt data looks across different demographics, including age, gender, and country. This data is warehoused, so you’ll have up to 365 days to work with.(Quick note: Age and gender data isn’t always available. Sometimes detailed StackAdapt is only available for country, city, or zip code.)
- Conversions:Check out your real-time StackAdapt conversion data. You can filter this section by Date, Campaign, or Campaign Group.
- Reach & Frequency:Take a look at your Reach & Frequency insights from StackAdapt. This data is also warehoused with 365 days of history and can be filtered by Campaign.
- Footfalls:View your real-time StackAdapt footfall data, with filters available for Date and Campaign.
Feel free to jump into the filter area, too. You can explore and add even more StackAdapt metrics across all these sections.
With rich-text editing, you have more control over how your report and dashboard emails look, making it easier to format content and highlight key insights.
With rich-text editing, you can:
- Bold, italicize, and underline text
- Change font size
- Change font type (standard email font are available)
- Change font color
- Insert tables
- Create bullet and numbered lists
- Insert images
- Add links
- Adjust text alignment
We’ve enhanced our WhatConverts integration to give you more visibility into lead details and more flexibility when working with custom fields.
We now pull in more custom field data in the lead slideout, including:
- More Additional Fields data
- Mapped Fields data (to see your mapped fields, just make sure you’ve selected a profile in the Data tab, since mapped fields are tied to individual profiles).
- Lead Analysis data (answers from WhatConverts’ automated lead intelligence).
All of these appear together as custom fields when you open the slideout.
new
New Feature
Introducing AI Widgets (beta)
Create your reports faster with AI.
We’re excited to introduce AI Widgets, a new tool (now in beta) designed to speed up your reporting workflow. AI Widgets turns natural-language prompts into ready-to-use metrics and widgets, removing manual steps and guesswork from building dashboards and reports.
We’d love for you to try it out and share your feedback as we continue to refine the experience.
- Create metric widgets instantly:The AI Widgets tool listens to what you want and generates the best metrics to match, dramatically reducing setup time.
- Eliminate manual metric hunting:Skip the searching, scrolling, and second-guessing. AI automates metric selection so you can create reports with minimal effort.
- Tell AI your client’s goals and let it generate the ideal metric widgets:Using your custom prompts, AI recommends metric widgets tailored to your client’s objectives, be it lead generation to brand awareness, so your reports stay focused and aligned with what matters most.
improved
HubSpot form type filter added
We’ve enhanced how HubSpot forms appear in your reports and dashboards to give you clearer, more accurate data.
What’s new:
- Form type filter:Choose exactly which form types you want to include (Regular, Blog Comment, Meeting, Survey, and more).
- Cleaner, more accurate lists:Your form list now mirrors HubSpot’s dashboard more closely, reducing noise and improving clarity.
- More control in reporting:Easily exclude irrelevant or internal forms for cleaner, more focused reports.
The Klaviyo Campaigns and Flows filters are now multi-select, giving you full control over which specific campaigns or flows you want to report on.
For any metric that includes these filter, just edit the widget, hop into the Data tab, open the Campaigns or Flows dropdown, and choose exactly which you want to display. Or if you're looking at your data source dashboard, just multi-select from the filter in the top bar.
This update applies to table widgets too, so you get consistent flexibility across your reporting experience.
improved
Integration
New Google Ads Metrics Now Available
You now have two new metrics available through the Google Ads integration:
- Conversions (by conversion time)
- Conversion Value (by conversion time)
Understanding both the volume and financial impact of your conversions is essential for making smarter optimization decisions.
Conversions
(by conversion time) shows how many times key actions, such as form submissions, purchases, or phone calls, were completed. This helps you quickly identify which campaigns are generating the most valuable activity.Conversion Value
(by conversion time) adds the revenue layer, revealing which campaigns and audiences are delivering true ROI, not just leads or clicks.Together, these metrics provide deeper insight into campaign performance, helping you focus budget and strategy on the channels driving the highest-value outcomes.
You can now
filter your Google Analytics 4 data by Country, Region, and Hostname
, making it easier to segment traffic and drill into geographic or domain-specific performance.
Anomaly Detection and Forecasting can now be enabled in Roll-up Reports and Dashboards, providing clearer trend visibility and automated early-warning signals across aggregated data.
To enable these, start by editing a widget within a Roll-up Report or Dashboard. Then hop into Display, and toggle on Anomalies and Forecasting.
To make it easier to keep your dashboards polished and on-brand, you can now apply styling themes – choose from pre-designed options or create your own. 🎨
With custom dashboard themes, you can now:
- Use pre-designed themes
- Customize theme colors and fonts to match your brand
- Create and save your own reusable themes
Click here to learn more
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