Changelog

Follow up on the latest improvements and updates.

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We’ve just added 52 TikTok Ads metrics focused on
sales performance, revenue insights, and video engagement
. Most are brand new, some are new to a specific dimension.
Either way, these powerful additions give you deeper visibility into what’s driving results—from top-performing creatives to actual purchases—so you can optimize campaigns with greater confidence and clarity.
TikTok Ads Metrics
Here's the full list of metrics, organized by dimension:
Campaign, Ad Group, Ad
  • 2-Second Video Views
  • 6-Second Video Views
  • 6-Second Focused Views
  • 15-Second Focused Views
  • Purchases (app)
  • Purchase Value (app)
  • Purchase ROAS (app)
  • Unique Adds to Cart (app)
  • Add to Cart Value (app)
  • Ads Impressions
  • Ads Impression Value
  • Ads Impression ROAS
  • Purchases (website)
  • Purchase Value (website)
  • Value Per Purchase (website)
  • Purchase ROAS (website)
  • Adds to Cart (website)
  • Add to Cart Value (website)
  • Purchases (TikTok)
  • Purchase Value (TikTok)
  • Purchases ROAS (TikTok)
  • Add to Cart (TikTok)
  • Add to Cart Value (TikTok)
  • Purchases (shop)
  • Gross revenue (shop)
  • ROAS (shop)
  • Purchases (offline)
  • Purchase Value (offline)
  • Purchase ROAS (offline)
  • Adds to Cart (offline)
  • Add to Cart Value (offline)
  • Checkouts Initiated (website)
  • Checkout Initiation Value (website)
  • Paid 6-Second Focused Views
  • Paid 15-Second Focused Views
  • Content Views (app)
  • Content View Value (app)
Age, Gender, Country, OS
  • Likes
  • Comments
  • Shares
  • Follows
  • Profile Visits
  • Video Play Actions
  • Average Video Plays
  • Quartile 1 Views
  • Quartile 2 Views
  • Quartile 3 Views
  • Full Views
  • 2-Second Video Views
  • 6-Second Video Views
  • 6-Second Focused Views
  • 15-Second Focused Views
IMPORTANT NOTE:
Adding these metrics requires us to refetch the warehoused data for TikTok Ads. This means new TikTok Ads account connections, as well as reconnections of previously connected accounts, may display zero data for the above metrics for up to 7 days while the data fetches. Data for previous metrics should still pull and display as normal.
Click
here
for details on connecting and leveraging the TikTok Ads data source on AgencyAnalytics.
You can now add columns to your Rank Tracker keyword table that display the exact date each keyword was last fetched.
To enable this, click the Filter button in the top-right of the platform. From the Metrics section, you can add the "Last Fetched" columns for Google, Google Local, Google Mobile, and Bing.
Once added, these columns will remain visible in your table until manually removed.
Google Last Fetched
Click
here
for a complete Rank Tracker overview.
AskAI makes analyzing client performance as fast as text conversation. Ask any question about client performance – like ‘What’s the conversion rate this quarter?’ – and get instant answers. No digging required.
With these new improvements, AskAI now:
  • Lives in the top navigation and refers to all client performance data, not just what's on the screen
  • Cites its sources, linking directly to performance reports and dashboards
  • Points you to the right help center articles whenever you need extra guidance
We’ve expanded our Facebook integration to include Reels data!
Now, in addition to your existing Page, Engagement, and Posts metrics, you can also:
  • View a feed of your Facebook Reels
  • Track engagement metrics including likes, reach, views, and more
Reels Timeline
Simply toggle between your Tile view and List view at the top to move from the feed view to a table view for complete engagement tracking.
Reels Table View
With this update, it's easier than ever to get a complete picture of your Facebook performance—all in one place.
Just head to your Facebook dashboards and start exploring your Reels insights today!
Click
here
for more details on connecting and using the Facebook data source on AgencyAnalytics.
We’ve moved the vertical dashboard navigation into a sleek dropdown at the top of your workspace—giving you more room to work, present, and focus.
What’s better:
  • Larger workspace view with fewer distractions
  • Presentations are cleaner and focused on data
  • Easier data scanning for faster insights
Dashboard Drop-Down
Say goodbye to cramped dashboards—your data just got more space to shine!
Click
here
for more details on the new AgencyAnalytics navigation.
Now you can
deliver the big-picture view your clients and agency need
with Roll-up Reports and Dashboards.
Use this feature to combine performance data from multiple clients into single, customizable widgets. Whether you’re rolling up metrics across franchise locations, comparing performance by region, or building an agency-wide report, you can structure reporting to match how your clients operate. Unlock portfolio-level insights without spreadsheets, workarounds, or manual effort.
  • Aggregate data effortlessly:
    Combine time-based metrics across multiple clients, brands, or locations instantly…and with real-time updates.
  • Unlock agency-wide insights:
    Benchmark the metrics your agency delivers, spot trends across similar clients, and monitor overall performance across your portfolio.
  • Compare clients side-by-side:
    See how different clients are performing against each other. Spot trends and outliers across regions, industries, and more in a single dashboard.
Roll-Up-Reporting-Hero
Click
here
to learn more about leveraging the new Roll-up Reports and Dashboards feature to support your agency’s reporting needs
We’ve moved the Goals feature to the Project Management section in the left navigation menu. This new location aligns more naturally with how agencies manage their workflows, making it easier to find and use this essential tool.
Goals
Click
here
for more information on creating and leveraging custom Goals for your client.
Proposals helps you create and send on-brand proposals in minutes – without leaving AgencyAnalytics.
With Proposals, you’ll:
  • Get started fast with templates made for marketing agencies
  • Skip calculator errors with built-in pricing tables
  • Add client data directly, no copy-paste
Proposals-GTM-Email-Header
We’ve added a Conversions section to the Klaviyo data source to display attributed revenue metrics!
You can now see the revenue generated by each of your automation flows—like Abandoned Cart, Welcome Series, and more—directly in your dashboards and reports. This makes it easier to understand which automations are driving real sales, so you can prioritize what’s working.
Attributed Revenue
To start displaying attributed revenue data in the Conversions section—or when you add it to your reports and dashboards—first select one of your agency's Conversion Metrics.
Klaviyo
Click
here
for more details on connecting and using the Klaviyo data source.
To make it easier to keep your reports polished and on-brand, you can now apply styling themes – choose from pre-designed options or create your own 🎨
What’s new:
  • Browse and select pre-designed themes
  • Customize a theme to match brand colours and fonts
  • Create a custom theme
  • Save themes to reuse for future reports
Learn more about styling themes here.
themes
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