Changelog
Follow up on the latest improvements and updates.
RSS
Thank you for all your feedback! It has helped shape the updated experience that’s now live for all users.
While the option to switch back is no longer available, we’ve made several improvements to ensure this version better aligns with how agencies like yours work:
What’s new:
- A cleaner, more streamlined workspace
- A more polished design aesthetic for you and your clients
- More intuitive filtering and movement between your account and client views

We’re continuing to make refinements, so please keep your feedback coming—it’s helping us shape a better platform every day.
For more details and a walkthrough of the new navigation, view the
updated guide
.improved
Filter Benchmarks by Country
You can now filter benchmarks by country, making it easier to measure performance in the regions that matter most to your clients.

Learn more about Benchmarks
here
.improved
TikTok Ads: 52 Metrics Added
We’ve just added 52 TikTok Ads metrics focused on
sales performance, revenue insights, and video engagement
. Most are brand new, some are new to a specific dimension. Either way, these powerful additions give you deeper visibility into what’s driving results—from top-performing creatives to actual purchases—so you can optimize campaigns with greater confidence and clarity.

Here's the full list of metrics, organized by dimension:
Campaign, Ad Group, Ad
- 2-Second Video Views
- 6-Second Video Views
- 6-Second Focused Views
- 15-Second Focused Views
- Purchases (app)
- Purchase Value (app)
- Purchase ROAS (app)
- Unique Adds to Cart (app)
- Add to Cart Value (app)
- Ads Impressions
- Ads Impression Value
- Ads Impression ROAS
- Purchases (website)
- Purchase Value (website)
- Value Per Purchase (website)
- Purchase ROAS (website)
- Adds to Cart (website)
- Add to Cart Value (website)
- Purchases (TikTok)
- Purchase Value (TikTok)
- Purchases ROAS (TikTok)
- Add to Cart (TikTok)
- Add to Cart Value (TikTok)
- Purchases (shop)
- Gross revenue (shop)
- ROAS (shop)
- Purchases (offline)
- Purchase Value (offline)
- Purchase ROAS (offline)
- Adds to Cart (offline)
- Add to Cart Value (offline)
- Checkouts Initiated (website)
- Checkout Initiation Value (website)
- Paid 6-Second Focused Views
- Paid 15-Second Focused Views
- Content Views (app)
- Content View Value (app)
Age, Gender, Country, OS
- Likes
- Comments
- Shares
- Follows
- Profile Visits
- Video Play Actions
- Average Video Plays
- Quartile 1 Views
- Quartile 2 Views
- Quartile 3 Views
- Full Views
- 2-Second Video Views
- 6-Second Video Views
- 6-Second Focused Views
- 15-Second Focused Views
IMPORTANT NOTE:
Adding these metrics requires us to refetch the warehoused data for TikTok Ads. This means new TikTok Ads account connections, as well as reconnections of previously connected accounts, may display zero data for the above metrics for up to 7 days while the data fetches. Data for previous metrics should still pull and display as normal.You can now add columns to your Rank Tracker keyword table that display the exact date each keyword was last fetched.
To enable this, click the Filter button in the top-right of the platform. From the Metrics section, you can add the "Last Fetched" columns for Google, Google Local, Google Mobile, and Bing.
Once added, these columns will remain visible in your table until manually removed.

improved
AskAI Improvements
AskAI makes analyzing client performance as fast as text conversation. Ask any question about client performance – like ‘What’s the conversion rate this quarter?’ – and get instant answers. No digging required.
With these new improvements, AskAI now:
- Lives in the top navigation and refers to all client performance data, not just what's on the screen
- Cites its sources, linking directly to performance reports and dashboards
- Points you to the right help center articles whenever you need extra guidance
improved
Integration
Facebook Reels Data Now Available
We’ve expanded our Facebook integration to include Reels data!
Now, in addition to your existing Page, Engagement, and Posts metrics, you can also:
- View a feed of your Facebook Reels
- Track engagement metrics including likes, reach, views, and more

Simply toggle between your Tile view and List view at the top to move from the feed view to a table view for complete engagement tracking.

With this update, it's easier than ever to get a complete picture of your Facebook performance—all in one place.
Just head to your Facebook dashboards and start exploring your Reels insights today!
improved
Improvement
A Cleaner, More Spacious Dashboard Built from Your Feedback
We’ve moved the vertical dashboard navigation into a sleek dropdown at the top of your workspace—giving you more room to work, present, and focus.
What’s better:
- Larger workspace view with fewer distractions
- Presentations are cleaner and focused on data
- Easier data scanning for faster insights

Say goodbye to cramped dashboards—your data just got more space to shine!
new
New Feature
Roll-up Reports & Dashboards are here!
Now you can
deliver the big-picture view your clients and agency need
with Roll-up Reports and Dashboards.Use this feature to combine performance data from multiple clients into single, customizable widgets. Whether you’re rolling up metrics across franchise locations, comparing performance by region, or building an agency-wide report, you can structure reporting to match how your clients operate. Unlock portfolio-level insights without spreadsheets, workarounds, or manual effort.
- Aggregate data effortlessly:Combine time-based metrics across multiple clients, brands, or locations instantly…and with real-time updates.
- Unlock agency-wide insights:Benchmark the metrics your agency delivers, spot trends across similar clients, and monitor overall performance across your portfolio.
- Compare clients side-by-side:See how different clients are performing against each other. Spot trends and outliers across regions, industries, and more in a single dashboard.

Click
here
to learn more about leveraging the new Roll-up Reports and Dashboards feature to support your agency’s reporting needs
We’ve moved the Goals feature to the Project Management section in the left navigation menu. This new location aligns more naturally with how agencies manage their workflows, making it easier to find and use this essential tool.

Proposals helps you create and send on-brand proposals in minutes – without leaving AgencyAnalytics.
With Proposals, you’ll:
- Get started fast with templates made for marketing agencies
- Skip calculator errors with built-in pricing tables
- Add client data directly, no copy-paste

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