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A selection of Facebook Page Insights metrics have been deprecated and are no longer available in AgencyAnalytics.

Meta removed these metrics from their API as part of a recent update.

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. Since AgencyAnalytics relies on Meta’s API to deliver this data, these metrics can no longer be accessed or displayed within the platform.

This release was completed ahead of Meta’s official deprecation on November 15, 2025, to ensure a smooth transition and continued platform stability.

Any dashboards or reports containing the deprecated metrics will now show blank or missing data for those metrics.

We’ve officially . To continue accessing your Ahrefs data, please reconnect any existing integrations.

All previous data offerings have been maintained where possible. However, note that some metrics and dimensions have been deprecated by Ahrefs and are no longer available (please see the full list below).

We recommend reviewing your reports and dashboards containing Ahrefs metrics to ensure your data displays correctly.

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We’ve made it easier than ever to manage your clients’ experience in AgencyAnalytics. You’ll now find a dedicated Client Portal section right inside each Client Profile—making it simpler to access, customize, and manage everything in one place.

Here’s what’s new:

This update helps you build stronger client relationships through a more customized and branded experience, while keeping your workflow simple and intuitive.

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Thank you for all your feedback! It has helped shape the updated experience that’s now live for all users.

While the option to switch back is no longer available, we’ve made several improvements to ensure this version better aligns with how agencies like yours work:

We’re continuing to make refinements, so please keep your feedback coming—it’s helping us shape a better platform every day.

updated guide

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You can now filter benchmarks by country, making it easier to measure performance in the regions that matter most to your clients.

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We’ve just added 52 TikTok Ads metrics focused on . Most are brand new, some are new to a specific dimension.

Either way, these powerful additions give you deeper visibility into what’s driving results—from top-performing creatives to actual purchases—so you can optimize campaigns with greater confidence and clarity.

Here's the full list of metrics, organized by dimension:

Adding these metrics requires us to refetch the warehoused data for TikTok Ads. This means new TikTok Ads account connections, as well as reconnections of previously connected accounts, may display zero data for the above metrics for up to 7 days while the data fetches. Data for previous metrics should still pull and display as normal.

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You can now add columns to your Rank Tracker keyword table that display the exact date each keyword was last fetched.

To enable this, click the Filter button in the top-right of the platform. From the Metrics section, you can add the "Last Fetched" columns for Google, Google Local, Google Mobile, and Bing.

Once added, these columns will remain visible in your table until manually removed.

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AskAI makes analyzing client performance as fast as text conversation. Ask any question about client performance – like ‘What’s the conversion rate this quarter?’ – and get instant answers. No digging required.

We’ve expanded our Facebook integration to include Reels data!

Now, in addition to your existing Page, Engagement, and Posts metrics, you can also:

Simply toggle between your Tile view and List view at the top to move from the feed view to a table view for complete engagement tracking.

With this update, it's easier than ever to get a complete picture of your Facebook performance—all in one place.

Just head to your Facebook dashboards and start exploring your Reels insights today!

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