Changelog
Follow up on the latest improvements and updates.
RSS
improved
Integration
Shopify store analytics are here
Your Shopify clients can now see the full picture in one place: how many people visit their store, how many buy, and whether sales come from new customers or loyal ones. It's all available in a new Online Store Analytics section, plus dashboards, reports, and custom metrics.
What's new:
- Store traffic:Sessions, Page Views, and Online Store Visitors (distinct people, so someone who returns the next day counts once).
- Conversion:Sessions That Completed Checkout and Conversion Rate across your selected date range.
- New and returning customers:New Customers and Returning Customers, each with orders, sales, and average order value.
Before you start:
These metrics appear once a store grants Shopify's reports permission. Numbers fill in after the store's first sync.
You can now turn any conversation with Agency AI into a branded, shareable web page called an HTML Artifact. Simply ask AgencyAI for one and get a polished page, complete with charts, tables, and a public link, ready to send straight to your clients.
A client's full picture rarely lives in one tool. Their campaign data is in AgencyAnalytics, but maybe the deal notes sit in a CRM and the open tasks sit in a project board.
External MCP servers let you connect AgencyAI to those tools right from the client's profile, so you can pull that data into the same conversation.
There's now a
library of more than 1,900 external MCP servers to choose from
, and you can search by name or browse by category. Once you connect one, its MCP tools are ready to use in your AgencyAI conversations, alongside the client data you already report from.Where to start:
- Open a client's profile and navigate to AgencyAIat the top right
- Select Toolsat the top, thenAdd MCP Server
- Search for the the tool you need and connect it
Now AgencyAI can speak to the rest of your client's world, not just their marketing data.

new
Integration
ChatGPT Ads is now available
Report on your clients' ChatGPT Ads performance right next to Google Ads, Meta, and the rest of their channels.
This new data source brings in impressions, clicks, spend, CTR, CPC, and CPM for every campaign, ad group, and ad. Creative thumbnails, budgets, and breakdowns by country, device, and platform are included. Conversions are available too, split into click-through and view-through.
To get started, open your client's Data area in AgencyAnalytics and connect ChatGPT Ads as a new data source using an API key from that client's ChatGPT Ads account.

Click
here
to learn more about connecting and using ChatGPT Ads as a data source in AgencyAnalytics.
improved
Integration
SE Ranking: Competitor section added
If you track competitors in SE Ranking for your client, that data now comes into AgencyAnalytics too.
The new Competitors section in the SE Ranking integration pulls in the competitors you've already set up in each SE Ranking project, so you can show a client where they rank against the sites they're up against, right next to the rest of their results.

When a client asks "are we beating them?" in your next check-in, the answer will already be in their report.
Row-level comparison data is now available on 21 more data sources, so you can see how individual rows in your tables changed against your comparison period.
Additional data sources this is available for include:
- AdRoll
- Amazon Ads
- Bing Ads
- Bing Webmaster Tools
- Birdeye
- CallRail
- CTM
- Google Ad Manager
- Google Local Services Ads
- HighLevel
- HubSpot
- Klaviyo
- Majestic
- Pinterest Ads
- Semrush Projects
- Shopify
- Tiktok Ads
- Twilio
- Twitter Ads
- WhatConverts
- WooCommerce
To see it, open the date picker and add a comparison period. Change values will appear on each row.


improved
Integration
HighLevel: Filter and group opportunities by source, pipeline, and tags
Your HighLevel Opportunity widgets can now zero in on exactly the deals your client cares about.
New filters include:
- Contact Tags:Filter by the tags on each opportunity's linked contact. HighLevel doesn't tag opportunities directly, so we pull tags from the contact instead.
- Source:Show opportunities from a specific lead source.
- Pipeline:Narrow results to a single pipeline.
Additionally, the Stage filter now follows your Pipeline selection, so you'll only see stages that belong to the pipeline you picked.
You can also group any Opportunity widget by Source. To save you a step, the Opportunities section now includes a ready-made Opportunities by Source pie chart, so you can show clients which channels are filling their pipeline at a glance.
improved
Integration
More WhatConverts data
WhatConverts now supports
two years of historical data
. Pull in a full two years of call data, so you can spot seasonal trends, compare year over year, and build reports that show the whole story instead of just the last few months.Users can now edit a widget title without leaving the canvas.
Click straight into any title and start typing, the same way you already edit body text, no more jumping to the side panel.
Users can now turn any View into a chart instead of just a standard table. These new visualization options include:
- Line charts to track multiple metrics over time
- Funnel to combine data from several sources
- Pie chart to breakdown performance by channels or networks

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