Thank you for all your feedback! It has helped shape the updated experience that’s now live for all users.

While the option to switch back is no longer available, we’ve made several improvements to ensure this version better aligns with how agencies like yours work:

We’re continuing to make refinements, so please keep your feedback coming—it’s helping us shape a better platform every day.

updated guide

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You can now filter benchmarks by country, making it easier to measure performance in the regions that matter most to your clients.

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We’ve just added 52 TikTok Ads metrics focused on . Most are brand new, some are new to a specific dimension.

Either way, these powerful additions give you deeper visibility into what’s driving results—from top-performing creatives to actual purchases—so you can optimize campaigns with greater confidence and clarity.

Here's the full list of metrics, organized by dimension:

Adding these metrics requires us to refetch the warehoused data for TikTok Ads. This means new TikTok Ads account connections, as well as reconnections of previously connected accounts, may display zero data for the above metrics for up to 7 days while the data fetches. Data for previous metrics should still pull and display as normal.

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You can now add columns to your Rank Tracker keyword table that display the exact date each keyword was last fetched.

To enable this, click the Filter button in the top-right of the platform. From the Metrics section, you can add the "Last Fetched" columns for Google, Google Local, Google Mobile, and Bing.

Once added, these columns will remain visible in your table until manually removed.

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AskAI makes analyzing client performance as fast as text conversation. Ask any question about client performance – like ‘What’s the conversion rate this quarter?’ – and get instant answers. No digging required.

We’ve expanded our Facebook integration to include Reels data!

Now, in addition to your existing Page, Engagement, and Posts metrics, you can also:

Simply toggle between your Tile view and List view at the top to move from the feed view to a table view for complete engagement tracking.

With this update, it's easier than ever to get a complete picture of your Facebook performance—all in one place.

Just head to your Facebook dashboards and start exploring your Reels insights today!

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We’ve moved the vertical dashboard navigation into a sleek dropdown at the top of your workspace—giving you more room to work, present, and focus.

What’s better:

Say goodbye to cramped dashboards—your data just got more space to shine!

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Now you can with Roll-up Reports and Dashboards.

Use this feature to combine performance data from multiple clients into single, customizable widgets. Whether you’re rolling up metrics across franchise locations, comparing performance by region, or building an agency-wide report, you can structure reporting to match how your clients operate. Unlock portfolio-level insights without spreadsheets, workarounds, or manual effort.

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We’ve moved the Goals feature to the Project Management section in the left navigation menu. This new location aligns more naturally with how agencies manage their workflows, making it easier to find and use this essential tool.

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Proposals helps you create and send on-brand proposals in minutes – without leaving AgencyAnalytics.