Changelog
Follow up on the latest improvements and updates.
RSS
Every report now has a Shares tab that shows your full sharing history in one place including emails, scheduled emails, links, and PDF downloads.
Users can filter by share type, sort by any column, and take quick actions like resending an email or copying a link, right from the table.
improved
Skills in AgencyAI
AgencyAI now comes with skills, ready-made prompts and custom ones you build yourself, so you get straight to the answer instead of writing the question from scratch every time.
Premade skills
Built from real customer feedback, these are ready to go the moment you open AgencyAI. Just click one and it runs.
It depends on what you're doing. Looking across all your clients? Find at-risk accounts, celebrate wins, or research a prospect. Looking at one client? Prepare your meeting notes, run a health check, spot keyword opportunities, investigate a metric change, or draft a client update email.
Custom skills
Got a task you ask AI to do the same way every time? Turn it into a custom skill: the exact instructions AgencyAI should follow, saved so you're not re-explaining. Build as many as you need.
Use one to always highlight a specific metric, analyze performance a certain way, or write in your agency's own language.
Each custom skill is yours by default. Share it with your account's admins and staff if the whole team should use it, and any edits you make apply the next time it runs.
The Data Sources client tab is now just Data, and it's evolved. Your client's custom metrics, views, and files all live there now, alongside your existing connections.
One place for everything that builds your client's intelligence and powers AgencyAI's answers. Stay tuned for more updates to this area, where you'll be able to add even more client context.
fixed
Integration
Microsoft Ads: Impression Share metric removed
We've
deprecated the Impression Share metric for Microsoft Ads
, and it's no longer available for selection.Here's why:
Microsoft's API doesn't give us the data we need to calculate this metric accurately, so we removed it rather than show numbers you can't trust.
What this means for you:
Impression Share can no longer be added to new reports, dashboards, or widgets. If you already have it in an existing one, you'll see a deprecation notice where the metric used to appear. Go ahead and remove it to keep your reports clean and accurate.
Lost Impression Share (Budget)
and Lost Impression Share (Rank)
are not affected. Those metrics come directly from Microsoft and are still available.new
New Feature
AI Tracker is now in open beta
You can now
add AI search visibility to any AgencyAnalytics account with AI Tracker
. It's a new add-on that shows you how your clients appear in AI-generated search responses.Connect it as a data source for any client to get started with your
free 14-day trial
. (Note: you'll need Admin access or billing permissions to activate a trial.)
What you get:
- AI visibility data alongside your existing traffic, channel, and campaign reports.
- Portfolio-wide tracking without adding new tools or tabs.
- A clear picture of how each client shows up in AI search, before they have to ask.
Trial details:
- Your free trial includes 250 credits and runs for 14 days.
- One credit tracks one prompt query, on one AI platform, in one location, per week.
- Credits multiply when you track across multiple platforms or locations, so it's worth deciding which clients and queries matter most before you set things up.
After 14 days, billing starts automatically at $25 per 250 credits. If you decide it's not the right fit, just cancel your trial before the 14 days are up. If you use all your credits during the trial and wish to add more, billing will begin immediately and your trial will end early.
Since this is an open beta release, you may still run into rough edges. We want to hear about them! Reach out to us through live chat support with feedback, and we'll use it to keep making AI Tracker better.
Be the agency with answers when clients ask about AI search.
fixed
Integration
Facebook (Meta): integration updated for Graph API v25
Meta retired several metrics platform-wide in Graph API v25. We've updated the Facebook integration to reflect those changes.
What changed:
Some metrics have been renamed. The data is the same, just under a new label:
- Unique Page Impressions is now Page Media Views (Unique)
- Post Impressions Unique is now Post Media Views (Unique)
- Reel Reach is now Reel Media Views (Unique)
Several metrics have been removed entirely, with no replacement available from Meta:
- Paid Unique Page Impressions
- Non-Paid Unique Page Impressions
- Unique Page Post Impressions
- Paid Unique Page Page Impressions
- Non-Paid Unique Post Impressions
- Page Post Impressions Viral Unique / Post Impressions Viral Unique
Removed metrics can no longer be added to new reports or dashboards. If you already have them in an existing one, you'll see a deprecation notice where the metric used to appear. Please go ahead and remove them to keep your reporting clean and accurate.
The above changes reflect a
Meta platform update
, not an AgencyAnalytics decision. But if you have questions about how this affects your reporting, our support team is available on live chat 24/5 to answer your questions.
improved
Integration
Meta Ads: multi-select custom events filter
The Custom Events filter on Meta Ads widgets now supports multi-select.
Previously, you could only filter by a single custom event (or "All") at a time. Now you can pick multiple events from the dropdown in one go, giving you a cleaner view of exactly the combinations you care about.
Advanced filtering is now available in Views. The same filtering you use across the app now works when you're building Views.
Views lets you combine and shape your data into exactly the table you need, whether that's a client-ready presentation or an internal view for managing performance.
AgencyAnalytics has a new right sidebar, and it keeps the tools you reach for most within easy reach without covering your work.
AgencyAI (previously AskAI) now lives there, alongside your notifications inbox and MCP instructions.
new
Integration
New database integration: Snowflake
Seamlessly pull custom data sets into client reports and dashboards with the new Snowflake integration from AgencyAnalytics.
Connect this data warehouse integration to:
- Query your Snowflake database and pull custom data sets directly into your client reports and dashboards in seconds
- Visualize the data by selecting the dimensions and metrics you need, then displaying it with a range of customizable widgets
- Keep your data date-consistent with all of your client's other campaign metrics for effective, comprehensive reporting
This integration is available on the Enterprise plan, or can be added as a custom add-on.
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