Changelog
Follow up on the latest improvements and updates.
RSS
new
New Feature
Track every KPI in one place
Goals and Alerts are now unified into a dedicated KPIs area that gives users a single place to track, target, and monitor the metrics that matter most to their clients. It's available at both the account and client level.
What's new:
- Save any metric as a KPI with a target, an alert, both, or neither
- Create KPIs directly from dashboards and reports without leaving your workflow
- See real-time metric and benchmark data for reference while setting targets and alerts
- Display KPIs in reports as progress bars, line charts, benchmarks, or stat views
Note: All existing goals and alerts have been automatically migrated — nothing to rebuild.

new
Integration
New data source: Microsoft Clarity
Behavioral analytics are now part of your AgencyAnalytics dashboards. Connect Microsoft Clarity and pull rage clicks, scroll depth, engagement data, and more directly into your reports.
What you get:
- 9 metrics as widget data:Rage Click Count, Dead Click Count, Excessive Scroll, Quickback Click, Script Error Count, Error Click Count, Scroll Depth, Engagement Time, and Traffic.
- 9 dimensions across three groups:Technical (OS, Device, Browser), Campaign (Source, Medium, Campaign), and Audience (Channel, URL, Country).
- All-time data updated daily, so the numbers you're seeing always reflect yesterday's latest figures.
Getting started:
Head to your data sources, connect your Clarity account, and your data will start showing up right away.Important notes:
Microsoft Clarity metrics only reflect point-in-time from the previous day. Also, values may differ from the Microsoft Clarity dashboard due to differences in how bots are filtered by the API.
Leave comments on any part of a report, tag teammates, and track what's unresolved across the report list. Comments are visible to staff and admin users only (not clients).
Try it by clicking the "comment" button in the top right of any report.

If you track leads through CallRail forms, you can now filter your Form Submissions widget by one or more CallRail tags. Tag filtering applies to both the metric totals and the table view, so your numbers reflect exactly the leads you care about. No more spreadsheet workarounds or inflated counts.
Head to your CallRail Form Submissions widget to try it.
Tracking which campaigns actually drive results in Google Analytics just got easier!
Filter your Google Analytics data by the following to see exactly how each campaign contributes to traffic and conversions.
- UTM Campaign
- UTM Content
- UTM Medium
- UTM Source
- UTM Term

Head to your Google Analytics dashboard or traffic-analytics-related widgets and give the new filters a try.
new
Improvement
Restore Deleted Clients
Previously, restoring a deleted client required a support request. Now admins and staff users with the Clients & Prospects create/edit/delete permission can do it themselves.
What's new:
- A new Removed status filter is available on the Clients page (only visible to users with restore permissions)
- Users can select one or more removed clients and click the restore button
new
Improvement
Metric graphs in emails
Report emails (send-now) now support embedded images of key metrics and graphs directly in the email body. This way, agency clients no longer have to click through to see how campaigns are performing.
What's new:
- Performance highlights visible at a glance directly in the inbox
- Full report accessible via link

fixed
Integration
Yext: Removed deprecated metrics
Several Yext metrics have been removed from AgencyAnalytics following Yext's deprecation of these data points from their API.
These include:
- Reach:Searches by Search Provider (Google and Listings), Views by Network (Google Search, Google Maps, and Facebook)
- Engagement:Calls by Hour
Any widgets containing these metrics have been automatically removed. If your reports, dashboards, or templates are affected, you may need to rearrange your remaining widgets to fill any visual gaps.
What's not affected:
Your Overview, Reviews, Listings, and Demographics sections are unaffected and will continue to work as normal.With Views, you can build cross-channel reporting tables for each client – combining all their platforms in one place.
The fastest way to get started: open any report or dashboard, click Views in the toolbar, describe what you want, and AI builds it for you.
Need help? Read the setup guide.

new
Improvement
Move widgets between pages
Users can now move one or multiple widgets from one page (or dashboard) to another in a few clicks, using the new "Move" option in the menu — no manual copy/pasting required.
What's new:
- For single widgets, users can click on the "…" menu and select the "Move to page…" option.
- For multiple widgets, users can multi-select and then click on "Move" in the floating toolbar.
- The destination picker shows which pages do/ do not have enough space to add another widget.
- Works across report pages and dashboards.
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