Dark mode, a fresh chart palette, Custom Metrics in tables, and more

Spending hours building reports and checking dashboards? Switch AgencyAnalytics to a dark theme with the Dark Mode toggle in the profile menu. Navigation, panels, menus, and modals go dark, while your dashboards and reports keep their own theme, so what you build still matches what your clients receive. Your clients can turn it on in their portal, too.

One overall Cost per Lead only tells part of the story. Add Custom Metrics as columns in Table widgets, right next to your regular metrics. Each row is calculated from its own data, so formulas like Cost per Lead or Cost per Conversion show the right value for every campaign, ad set, ad, or audience segment.

Call volume shows how many calls came in. Now your CallRail reports can also show how those calls went, which tags they fell under, and which clients are missing them.

Report positive, neutral, and negative calls right next to call volume, and filter or break down any CallRail widget by sentiment. Split calls by tag in a single bar chart or table instead of building one widget per tag. Then add Answered, Missed, and Missed Call Rate to roll-up dashboards and tables to rank every client by missed call rate and see where to follow up first.