improved
Weekly Roundup
Facebook reactions by type, multi-account ad reporting, and more
This week brings every Facebook reaction into your reports, support for multiple ChatGPT Ads and Microsoft Ads accounts per client, and YouTube data that stays consistent over time.
Facebook: Reactions by type
A post that pulled 40 Loves and 12 Hahas now gets credit for all of them. Report Love, Haha, Wow, Sad, Angry, and Care alongside Likes on every post and reel, plus a Total Reactions metric for the headline slide. Each reaction also rolls up to the page level for any date range, so you can show how the whole page landed this month, then point to the posts that drove it.
ChatGPT Ads and Microsoft Ads: Multiple accounts
When a client runs more than one ad account, connect them all under a single integration. Every account syncs, and you can report on each one separately or rolled up together, so the client’s full performance lives in one place without setting up extra clients.
YouTube: Now in AgencyAI, the MCP, and roll-up reports
YouTube data is now stored over time instead of pulled fresh every time a report loads, so last quarter’s numbers look the same whenever you open them. That also means you can ask AgencyAI about a client’s channel, pull YouTube data into your AI tool through the MCP, and include it in roll-up reports.