Conversion Event Tracking renamed to Key Event Tracking with Multi-Select
Customers can now select multiple options in Key Event Tracking. This update enhances flexibility and customization for tracking multiple conversion events simultaneously.
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Updated Naming Conventions to Match Google Analytics 4 Terminology
To ensure consistency with the native Google Analytics 4 interface, we have renamed the following metrics:
  • Conversions is now Key Events
  • Session Conversion Rate is now Session Key Event Rate
  • User Conversion Rate is now User Key Event Rate
Please note that Custom Metrics and Goals will still have old names for now.