improved
Integration
MailChimp: Bot-filtered open metrics
Apple's Mail Privacy Protection (MPP) and other bots can automatically "open" emails in the background, inflating your open rate with activity that isn't real human engagement. MailChimp filters these out to give you a cleaner picture of how your campaigns are actually performing.
We've added four new metrics that reflect those filtered numbers:
- Open Rate (excluding bots): Campaign (all campaigns)
- Open Rate (excluding bots): Campaign Analytics (a specific campaign)
- Unique Opens (excluding bots): Campaign (all campaigns)
- Unique Opens (excluding bots): Campaign Analytics (a specific campaign)
These show engagement from real people only, making them more reliable for judging campaign performance.
The original Open Rate and Unique Opens metrics are still there too, so you can compare both views and decide which numbers make the most sense for your reporting.