You now have two new metrics available through the Google Ads integration:
  • Conversions (by conversion time)
  • Conversion Value (by conversion time)
Understanding both the volume and financial impact of your conversions is essential for making smarter optimization decisions.
Conversions
(by conversion time) shows how many times key actions, such as form submissions, purchases, or phone calls, were completed. This helps you quickly identify which campaigns are generating the most valuable activity.
Conversion Value
(by conversion time) adds the revenue layer, revealing which campaigns and audiences are delivering true ROI, not just leads or clicks.
Together, these metrics provide deeper insight into campaign performance, helping you focus budget and strategy on the channels driving the highest-value outcomes.
Dimensions
Click
here
for more details on connecting and using the Google Ads data source.