We’ve added support for StackAdapt’s new GraphQL API, which will soon replace the existing REST API. While StackAdapt hasn’t announced official deprecation dates yet,
the REST API is planned to be phased out, so we strongly recommend switching to the new GraphQL API
as early as possible to avoid disruptions.If you’re currently connected to the REST API, nothing will break right now, but when you’re ready to make the change, simply reconnect your integrations using the updated GraphQL option.
You can find the connection steps here.
Updating to the new GraphQL gives you access to five new metric sections.
The following sections will now appear for those connected to the REST API as well, but won’t be available until you’ve made the switch to GraphQL.- Publishers:Get a breakdown of your StackAdapt performance (impressions, clicks, conversions, and more) organized by publisher. You can filter everything by Campaign or Campaign Group.
- Demographics:Explore how your StackAdapt data looks across different demographics, including age, gender, and country. This data is warehoused, so you’ll have up to 365 days to work with.(Quick note: Age and gender data isn’t always available. Sometimes detailed StackAdapt is only available for country, city, or zip code.)
- Conversions:Check out your real-time StackAdapt conversion data. You can filter this section by Date, Campaign, or Campaign Group.
- Reach & Frequency:Take a look at your Reach & Frequency insights from StackAdapt. This data is also warehoused with 365 days of history and can be filtered by Campaign.
- Footfalls:View your real-time StackAdapt footfall data, with filters available for Date and Campaign.
Feel free to jump into the filter area, too. You can explore and add even more StackAdapt metrics across all these sections.