improved
TikTok Ads: 52 Metrics Added
We’ve just added 52 TikTok Ads metrics focused on
sales performance, revenue insights, and video engagement
. Most are brand new, some are new to a specific dimension. Either way, these powerful additions give you deeper visibility into what’s driving results—from top-performing creatives to actual purchases—so you can optimize campaigns with greater confidence and clarity.
Here's the full list of metrics, organized by dimension:
Campaign, Ad Group, Ad
- 2-Second Video Views
- 6-Second Video Views
- 6-Second Focused Views
- 15-Second Focused Views
- Purchases (app)
- Purchase Value (app)
- Purchase ROAS (app)
- Unique Adds to Cart (app)
- Add to Cart Value (app)
- Ads Impressions
- Ads Impression Value
- Ads Impression ROAS
- Purchases (website)
- Purchase Value (website)
- Value Per Purchase (website)
- Purchase ROAS (website)
- Adds to Cart (website)
- Add to Cart Value (website)
- Purchases (TikTok)
- Purchase Value (TikTok)
- Purchases ROAS (TikTok)
- Add to Cart (TikTok)
- Add to Cart Value (TikTok)
- Purchases (shop)
- Gross revenue (shop)
- ROAS (shop)
- Purchases (offline)
- Purchase Value (offline)
- Purchase ROAS (offline)
- Adds to Cart (offline)
- Add to Cart Value (offline)
- Checkouts Initiated (website)
- Checkout Initiation Value (website)
- Paid 6-Second Focused Views
- Paid 15-Second Focused Views
- Content Views (app)
- Content View Value (app)
Age, Gender, Country, OS
- Likes
- Comments
- Shares
- Follows
- Profile Visits
- Video Play Actions
- Average Video Plays
- Quartile 1 Views
- Quartile 2 Views
- Quartile 3 Views
- Full Views
- 2-Second Video Views
- 6-Second Video Views
- 6-Second Focused Views
- 15-Second Focused Views
IMPORTANT NOTE:
Adding these metrics requires us to refetch the warehoused data for TikTok Ads. This means new TikTok Ads account connections, as well as reconnections of previously connected accounts, may display zero data for the above metrics for up to 7 days while the data fetches. Data for previous metrics should still pull and display as normal.