Add in the ability to create top level marketing campaign plans with planned spends and channels.

Basic level would be channels as rows and then days/weeks/months as columns with the cells being the planned spend.

Advanced version would be choosing the channel and objective from a drop down and it either pulling in industry benchmark data OR the connected account average for that objective.

E.g. add a Facebook video views line and spend, and it would estimate expected results for you.

Then hook that up with your existing PDF and Link sharing to enable sharing this with clients to sign off on.

Currently this is usually done in Excel.

Future enhacement would be to link up the actual campaigns and track planned vs actual spends and planned vs actual results.