Google Display and Video 360 - Additional Metrics for prospect
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Patrick Socha
Add the following metrics:
Impressions: Yes
Clicks: Yes
Conversions: Yes
Total Media Cost: Yes
Completion rate Video: Can be calculated as a custom metric
Active view:%Viewable Impressions
Average Display time
Interactive Impressions
Average Interaction time
True View: view rate
Complete views (Video)
Third Quartile views(video)
Midpoint views(video)
First Quartile views(video)
True view: views
Completion rate(Audio)
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Jay Patel
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