'Total Quotable' or equivalent AI Tags: Top tags, tags by traffic source, tags for device (This may be completed already) Lead Status metric +1 Keywords data (Completed) Unique calls metric Call value metric +1 "Qualified" calls / Qualified Leads metric Average Call Length CPL (cost per lead ?) "Performance Dashboard" - CallRail reports how many new calls were generated last month, bounce rate, etc. Call - Call Summary Note Forms metrics: "Qualified" forms/leads +1 Email address Contact Method Best time to call Body of the form message Advanced Forms fields See what was submitted or link to the original submission First Time Form Submissions Fillouts +1 Text Conversations +1 Notes field +1