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Widgets - Create custom metrics & combine metrics from different data sources
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AgencyAnalytics Team
July 17, 2020
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J
Jordan Snider
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August 9, 2021
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Martin Watts
This would be epic and solve a LOT of my reporting issues. It might be too late for this release, but being able to calculate metrics from calculated metrics would also be useful.
E.g. total leads = PPC leads + Facebook leads + LinkedIn Leads
Total spend = PPC SPend + Facebook Spend + LinkedIn Spend
Total CPL = total spend / total leads
+ The ability to set these per campaign and store them in the main account to apply to all client accounts.
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August 5, 2021
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David - AgencyAnalytics Team
Martin Watts: We're happy to announce that the Custom Metrics feature is already available for Enterprise users! Kindly check our latests blog post covering this new feature to learn more details:
https://agencyanalytics.com/blog/custom-metrics
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August 6, 2021
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J
Jordan Snider
This feature is in the process of being released. Custom metrics has been added to our latest Roadmap and targeted for a Thursday August 5th release date!
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August 4, 2021
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C
Clarenz Miralles
Merged in a post:
Custom KPIs / Combine data from 2 metrics & apply calculations
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AgencyAnalytics Team
Allow custom metrics to be created: Take 2 (or more) metrics from any integration, and add them together or apply other calculations to them.
Here's a breakdown of which metrics/integrations people have requested doing this for:
  • Custom widget that has more than one metric combined (General, no data source specified) 9
  • Custom Calculation/formula applied to these combined metrics (General) 4
  • KPI / Widget data mixing, comparable to Dasharoo https://www.dasheroo.com/kpi/sales-- Key-performance-indicators 3
  • KPI measurement comparable to Podio https://podio.com/extensions/917 1
  • Number of purchases online (leads) 1
  • Combine SEO and PPC data 3
  • Track progress towards target number of Sessions per month 1
  • Use the total number of GA Goals and divide it into a certain batch of traffic to get a total. 1
  • Combine multiple form goals together on Google Analytics 1
  • Google and Facebook Ads KPIs, review how data is increasing or decreasing toward KPI goals. 1
  • Google Analytics measure Clicks against Conversions. 1
  • Custom calculation for "Total calls". GMB calls plus Call Tracking Events on GA added together. 1
  • Combine Constant Contact and CallRail data in a graph to measure website traffic and call data that came from emails. 1
  • Take Post Engagements and divide it by Ad Impressions to show as stat or sparkline chart data 1
  • Combine Facebook Impressions and Clicks in 1 line chart 2
  • Combine "Google" and "Google Mobile" data into one widget 1
  • Calculate leads coming from Google and leads coming from Facebook into one metric 1
  • Calculate ROAS for Google Ads (Google Ads conversion value / ad spend = ROAS) 5
  • Calculate Google & Facebook total ad spend divided by all conversions. 3
  • Combine Goals in Google Analytics to ad spend in Google Ads 2
  • Sum up total metrics from Active campaign and Call rail 1
  • Combine Facebook ads and Google ads data in a single widget 1
  • Dashboard that auto-calculates all digital advertising channels 1
  • Show percentages of open/engagement rates for all email integrations 1
  • Combine total clicks, total opens, and conversion value as stat widgets (MC) 1
  • Calculate a CPL between two different sources: Google Ads form conversions + CallRail Calls / Google Ads Spend) 1
  • Create a graph that can show various data such as cost & revenue combined in one widget from multiple data sources i.e. show cost from Google Ads and Facebook ads in one graph. 3
  • Ability to create custom goals to track metrics against 3
  • Ability to override or edit metrics received from integrations 1
  • Ability to combine Bounce Rate from different campaigns in 1 single widget 1
  • Synup: Combine data for multiple Synup locations 1
  • A metric that takes impressions, views, and engagements as an input and delivers a singular output through a weighting system.
  • Combine GA, GAds and Whatconverts 1
  • Combine Bing Ads and Facebook Ads as total cost added together widget 1
  • Apply currency exchange for ROAS 1
  • Traffic, Goals, Revenue per each week & month 1
July 17, 2020
February 3, 2021
C
Clarenz Miralles
Merged in a post:
Widgets that combines data from all our ads integrations
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AgencyAnalytics Team
A single widget that gives the user an overview of all the data across all your ad integrations.
July 16, 2020
February 2, 2021
A
Alex Girardi
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in progress
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October 29, 2020
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