MailChimp - Exclude Apple's Mail Privacy Protection (MPP)
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T
Technological Piranha
- Apple's Mail Privacy Protection (MPP) is currently included in the open rate, which skews the open rate.
- Native MailChimp has the ability to exclude the MPP from the open rate, which gives a correct open rate.
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D
Daniella - AgencyAnalytics Team
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We've added four new bot-filtered open metrics for MailChimp.
Click here to learn more.