We’ve added 52 TikTok Ads metrics focused on sales performance, revenue insights, and video engagement.

Note: We added Initiate Checkout and Total Initiate Checkout Value, which can be combined with spend in a Custom Metric to get Cost Per Initiate Checkout.

Please see this Changelog for full details: https://agencyanalytics.canny.io/changelog/tiktok-ads-52-metrics-added