Some initial feedback on the Google Ads auditor:

The cost per conversion of 0 inaccurately implies positive sentiment.

Insights reference the industry average but sometimes the industry is inaccurate or not specific enough so it’s not helpful. We would like the ability to change the industry.

No comparisons within the same location, Costs can vary widely depending on the city. The tool is not comparing apples to apples.

We would like the ability to toggle on or off specific insights. Some insights are not applicable for every campaign. For example, some video insights may be irrelevant if the client does not have a video campaign.

Instead of just positive or negative sentiment, we would recommend a neutral sentiment as well. Some comparisons are reliant on budgets and may not reflect an accurate sentiment without comparing the same budgets.