Reporting

Instead of just showing comparisons in the Totals row, show it on each row of the table Similar to GA4’s comparison tables, display the actual value from the previous period alongside the percentage difference. This provides clearer context when comparing metrics across time periods.

Allow us to build a table within the page, instead of linking to a google sheet.

Allow images in reports and dashboards (added by the user) to have a different external hyperlink than the original image URL.

Combine different data points (across integrations) within a campaign for a custom table. For example, Facebook Ads clicks and LinkedIn Ads clicks - are all then displayed together in one table widget.

Currently, data can only be displayed by month or by day

Something like a "Goals-Light" feature, it would be cool to have a conditional formatting option for stats widgets. For example, it could set a range of numbers for Red, Yellow, Green for a specific stat, like you can do in Google Sheets or Excel. E.g. <X = Red X-Y = Yellow >Y = Green So if my current number is 34.99% and my target is 40%, it could show up on the dashboard in red to show that it's below target. If I don't want a bunch of reds and yellows on the dashboard, then I only enter the number for Green. Or, on the flip side, If I only want Red and Yellow to make the ones that need attention pop on the dashboard, I just set those two values and delete the green. Forgive my really terrible mockup, but it would end up with the ability to track specific metrics and whether they are where you want them to be.

Display numbers instead of just percentages in comparisons / compare to previous Include actual numbers next to the % increase/decrease in the compare function Show difference between the reporting period vs comparison period Display numbers instead of just percentages in comparisons table widgets (not just totals) for all line values +4

Specifically widgets that would translate to other reports if necessary - one example is being able to filter by exactly matches or doesn't exactly match by XYZ (this may apply to filter and show any page under a given subfolder that we want to share for a client that has multiple locations or products under a single domain). Another example is being able to filter to show traffic or engagement to include or exclude specific cities or source/mediums where a team is testing or there is consistent spam traffic that we don't want to ever include that data. Google Analytics 4 isn't great at this, but it's better than Agency Analytics is in certain circumstances. We worked with Swydo before and while it was frustrating to add the same filter to every single widget or table, there were several more options for us to review.