Performance Analysis

Including: Equestrian goods Different areas of e-commerce > appliances, jewellery Florists Food delivery services

Ability to benchmark against competitors, not simply broad industry

Allow metric filters as in our custom metrics, due to benchmarks differing depending on the specifics of the metric (example included in comments).

Customer wants to filter Benchmarks by state, city or region rather than country only. Why: country-level industry medians are not meaningful for agencies serving local or regional clients.

Customer wants benchmarks for website data, not only social media, to compare a site against averages from similar businesses. Suggested metrics: conversion rate, bounce/engagement rate, average session duration, pages per session, traffic growth. Use case: show clients how their site performs versus industry peers.

Enable ROAS metrics as a supported metric within Benchmarks for Facebook Ads.

Add spend brackets to Benchmarks so high-spending clients aren’t compared to small programs

If we could see the Avg CPC (for example) is $0.64 and then set a compare to: Last Period AND another for LAST YEAR (or last quarter,etc.)... having two data points, tells a story