Data Sources & Metrics

Similarly to being able to select ad groups within Google, we should have the ability to filter by Line Item

Customer wants geographic (Geo) breakdown data from Basis available in AgencyAnalytics. Why: the current Basis data is basic (impressions, CPV, etc.) and they also want Device and Domain data (tracked separately). Note: "GEO" here means geographic targeting, not generative engine optimization / LLM reporting.

User would like the ability to pull in domains data - the ability to view where ads were placed, ie, yahoo.com , google.com , etc.

Agency analytics is my startpoint for analytics everyday. However, the step after analytics is actually doing stuff. It would be awesome to have direct hyperlinks from every source to the actual source and to have these hyperlinks both in the 'data sources' as in the 'dashboards' and 'reports' section on eveyr widget. For example from facebook ads -> hyperlink to thte facebook adsmanager for that client. For example from Google Search Console -> Hyperlink tot the actual Google Search Console for that clinet It would also be awesome to add hyperlinks for data sources that are not directly integrated with agency analytics but which are important for that client. (For example website backend link, custom CRM, important Google Sheet).

An option to switch between daily or monthly view, regardless of date range.

Be able to drill into campaign tactics and view CTR, ad spend, impressions and so on.

Tactic performance data is available via API but not directly, so there are few calls and lookups you need to do in order to get this information. In order to get tactic delivery information from Agency Analytics, you will need to make multiple calls: From the v1/stats endpoint, you should be able to filter that for whatever line item and/or campaign ID you are looking to filter for. Then the result from v1/stats should give you a delivery_source_id which you should be able to use with the v1/delivery_sources/{id} endpoint to get external_id and the external_id would be the tactic ID.

Introduce an Ad Set filter for Basis.

Request to show performance by ad name. Currently there is only the ability to show campaign name and line item name

User would like to remove/include certain domains.