Integrations

Add Local Ads Asset data to our Google Ads Integration Can be found in > Ad Assets

Wherever 'conversion' can be selected as a metric they would like to be able to filter for the 'conversion action' field which is essentially the conversion event name in the Google/Bing interface. This would need to be a multi-select filter (similar to our Campaign or Ad Set filters)

Google is now calling assets for Performance Max instead of ads, beeing a mix of headlines, description, images, videos and store locations. They don't display this in the ads section of Google Ads.

https://support.google.com/google-ads/answer/9549009?hl=en

Google Ads Optimisation score is an estimate of how well your Google Ads account is set to perform. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential. Note: Optimisation score is available at the Campaign, Account and Manager Account levels. Optimisation score is shown for active Search, Display, Video Action, App, Performance Max, Demand Gen and Shopping campaigns only.

ROAS for the conversions asset group +1

Support Budget Pacing Metric