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Data Platform

Google Ads - Ability to pull Auction Insights data

Google Ads - Pull Asset Group for Performance Max campaigns

Google is now calling assets for Performance Max instead of ads, beeing a mix of headlines, description, images, videos and store locations. They don't display this in the ads section of Google Ads.

Google Ads - Filter Conversions by Conversion Action

Google Ads - Support Campaigns using the subtype: "Target frequency"

Currently not supported by Google Ads API.

Google Ads - Funnel - Filters

Filter by conversion +1

Google Ads - Ability to filter Keyword table widget by Keyword

You can filter the table widget on the integration page by keywords. You cannot filter a table widget in a report by Keywords. Im searching for the keywords "Specialist" in the screenshot.

Google Ads - ROAS metric

ROAS for the conversions asset group +1

Google Ads - Avg. Impr. Freq. / User metric

Unique reach and frequency metrics include: Unique users Avg. impr. freq. per user Avg. impr. freq. per user (7 days) Avg. impr. freq. per user (30 days) Frequency distribution 1+, 2+, 3+, 4+, 5+, 10+ https://support.google.com/google-ads/answer/2472714?hl=en

Google Ads - Unique Users metric

metrics.unique_users metrics.average_impression_frequency_per_user

Google Ads - Exclude feature for Advanced filter

Google Ads - Exclude feature for Advanced filter. Pull ALL campaigns EXCEPT for "XYZ" when using the Advanced filter

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