Integrations

Currently, the only way you can view KPIs separated by address are in a table, but that table doesn't include some of the most important metrics: what a client spent (ad cost), billed impressions, and billed clicks. These should be added to the table. (Ideally, the "business" dimension should be available in other display formats other than table. Notably, a bar chart)

Ability to filter Billed Impressions by location

i.e "Ad Cost" widget displays data for all programs. We currently do not have a the option to filter by "Program"

Ability to breakdown Total Page Views by organic or ad driven traffic.

Add the "Website Visits" metric to the "Programs" section. These would be attributed to an Ad Impression. Right now the only option is for all website visits that originate from the yelp profile. These two things are different when determining leads for a client.

Cost per acquisition or action for both integration and in custom metrics

Additional Metrics requested for Yelp Ads: credit from Yelp or a (BOOST) cost per ____ profile views via ads/via organic profile actions via ads/organic Addresses with Business IDs

Merge the overview and programs section into a single section.